Overview
It’s not an exaggeration to say that Etsy has revolutionized the world of independent creative businesses. The ecommerce site that launched in 2005 has long been called the world’s most vibrant handmade marketplace, allowing members to buy and sell handmade or vintage items, and supplies.
With over 14 million members, 800,000 active shops, 40 million unique visitors, over $525 million in annual sales and 1.4 billion page views per month, they’re doing a lot of business to say the least.
With so many users, uninterrupted uptime became a central concern for the team at Etsy. For some time, the company used a mix of in-house and managed DNS providers, but this wasn’t the ideal situation for a company undergoing their meteoric rise.
In 2010, they decided to switch their DNS provider to Dyn and moved to DynECT Managed DNS.
The Dyn Difference
- Client Details
- Launched in 2005
- The world’s largest online handmade marketplace
- 14 million members & $525 million in annual sales
For a company like Etsy, information matters, one of the reasons they try to grasp as much data as possible. DynECT Managed DNS allowed them to do just that.
“Dyn provided technical advantages,” Etsy Operations Engineering Director Mike Rembetsy said. “They also offer a true Anycast network, which other companies might say they do but do not.”
Besides the increased response time and decreased latency, Rembetsy genuinely appreciated Dyn’s openness and additional protection, adding that it was helpful that Dyn provides system updates in various methods. This allowed Rembetsy’s team to relay this information onto their customers. That level of transparency is a huge part of the Etsy culture and he was pleased that it was also valued by Dyn.
This relationship extended beyond a signed agreement as Rembetsy said he enjoys socializing with Dyn personnel at industry conferences like Velocity and Surge. That friendliness is also echoed in Dyn’s approach to customer service.
“They’re really easy to reach if needed,” Rembetsy said.
Results
- Keys To Success
- Proactive approach to support
- Anycast Network reliability
- Increased response time, decreased latency
Rembetsy said before making the switch to Dyn, Etsy used to experience DNS issues more consistently than they were comfortable with. Since the change, issues are a rarity. He has also seen an increase in reliability, as well as non-cached hits being answered quicker.
“These days, it’s nearly impossible to find someone that hasn’t heard of Etsy,” said Kyle York, Chief Revenue Officer at Dyn. “We love the brand and what they’re doing to be a leader in their space. They are an amazing company and we are honored that they trust us with their reputation. It is a trust we don’t take lightly.”
How can Dyn help make your IaaS life easier? Email us at sales@dyn.com or call us at 1.603.413.0143.
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