In the world of financial advice, immediacy is the name of the game. Seeking Alpha knows this well. As the premiere website for actionable stock market opinion and analysis, they publish hundreds of daily articles from the world’s top money managers and industry experts.
One of Seeking Alpha’s most successful offerings: real-time email alerts. Over half a million people have signed up, requesting to be notified when an article, conference call transcript or news story has been published on one of the stocks they track.
The real-time email alert service is popular with investors, as well as company insiders wanting to monitor their competitors and industry. They add thousands of new subscribers each month who sign up via their website and immediately visit whenever there is relevant content.
“Fast and reliable email delivery service is crucial for such a product,” said Sharon Weiss, Seeking Alpha CTO and VP,R&D. “Financial alerts are worthless if they are not sent in time. These alerts contribute to a large volume of our page views.”
With such high stakes, Seeking Alpha became unhappy with their previous email delivery provider. Performance was the largest pain point as it took too long to send out batches of 50,000 emails.
The Dyn Difference
- Client Details
- 85 million emails deployed per month
- Publishes approximately 250 articles daily
- Forbes’ Best Of The Web award-winner
Seeking a change and having known Dyn because of their reputation as a DNS provider, Weiss and his team turned to DynECT Email Delivery to ensure those emails were received on time.
“The biggest result is that in one year, we have grown from sending 10 million emails to 85 million emails a month and our performance remains near real time,” Weiss said. “I’m confident in our ability to grow more without any concern of scale.
“The second benefit is that we pay a much lower price today for a much better solution,” Weiss continued.
In addition to the quality of service, Weiss said DynECT Email Delivery does not require purchasing machines and it is not limited in scaling.
“We deliver big batches of emails in minutes instead of hours,” Weiss said.
- Keys to success
- Ability to scale and send more emails
- Lower cost with a better solution
- Emails sent in minutes instead of hours
He said he looks back fondly on the day Seeking Alpha sent its first big batch of emails and delivered them in minutes instead of eight hours.
“Seeking Alpha provides financial advice to people all over the world,” said Mike Veilleux, Dyn Director of Email. “This advice improves their quality of life. We’re very proud to help Seeking Alpha make that happen and excited they’ve gone from 10 million emails a month to 85 million. We look forward to that number increasing in the future as well.”
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