Three Keys To Building An Engaged Community, Culture & Customers

08.15.2010 By

If you put your customers first., an engaged community and enviable culture will keep pace and help a company become a place that your competition will mimic, where talented people want to work and prospective clients flock to.

Over the past 24 months, we’ve watched other companies in our space try and copy our strategy and tactics, we’ve recruited talent from Seattle, Utah, NYC, Cambridge/Boston, homegrown New Hampshire stars and signed on some of the best brands in the world because they wanted to “align” with Dyn. Yes, true story:”align with Dyn.”

How far we’ve come from a WPI dorm room; donation run turned into subscription service, B-to-C that goes B-to-B, hobbyist goes big time pro. It didn’t happen overnight, but it has happened…not because we’re in the same VC portfolio or because we have Internet celeb founders or because we’re connected in Silicon Valley or Manhattan or because we are the industry whale (“You don’t get fired for choosing IBM.”).

It’s happened because we care and work damn hard to deliver on every promise we make.

Really, it’s all just based on a simple premise: Dyn has a diehard engaged community of users, is a great place to work that gives employees unlimited rope, offers a legit work hard, play hard culture and has the best customers you could imagine to support, network and develop relationships with. To simplify and outline some of the game plan, here are three keys for each of our community, culture, and customers approach.

Three keys to building an engaged community

1) Let it happen naturally and organically. It takes time. Be patient.
2) If you engage them first and continuously, users will be responsive and then reach out to others on your behalf. They’ll do much of your job for you.
3) Don’t rely on one channel and give users/clients several arenas to engage and spread the gospel.

Three keys to an enviable culture

1) Culture needs to build and evolve from the bottom up. It simply needs to be enabled and supported from the top. Be entirely transparent.
2) Incentives, motivate, empower. Autonomy is king.
3) Don’t say no, EVER, to an employee with an idea. There is good in every idea. It might just need some help.

Three keys to loyal customers

1) Be like surgeons (always on call) and willing to do whatever it takes for your clients. It’s all about access and putting the customer first.
2) Be honest, passionate and persistent. Build real relationships.
3) Ask for support and advocacy. Make sure clients know how important they and their referrals are to you.

We’re always paying attention and learning from other businesses and their approaches. Clients like Freshbooks, Netflix, Hubspot, Zappos and 37signals are known for how they operate. Who else are you seeing doing great things?

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  • Tripn0nit

    I find it interesting that DynDNS talks about putting customers first.

    The first technical support help I have needed from these guys has been less than Customer-friendly or Customer-centric. Their philosophy, as far as I could tell from my interaction with them, was to tell the customer “It’s your fault” but without providing anything in the way of logs to help the customer figure out what was really going on. This, while saying “the logs show it’s your fault”.

    One of their Ninjas (what a bunch of pretentiousness — guess it helps explain their attitude toward their customers) told me that he saw in the log where I had changed my password and that’s why “it’s my fault” I was getting a badauth failure. I pointed out to him REPEATEDLY that the failure was happening BEFORE I change the password. And further, that resetting it DIDN’T fix the problem.

    It was also pointed out that only ONE out of THREE (sorry, actually TWO) of my domains with them was apparently having this failure. Now with both domains updating with the same client at the same time using the same login and password — they were un-able to understand the logical inconsistency of saying it was a password problem on my side.

    Now, it may have been the case that actually BOTH domains were failing of authorisation. This would have been useful information to me — but all they said was that I had a bad password; no details, no excerpts from the logs, no indication that may have been the case. In short: No Help.

    This problem also manifested itself just after I had renewed one of my domains. Does it seem to you that this would make a customer think there may be some problem with DynDNS — Especially when there was a notice on the Renewal Page saying they were making some changes (un-specified as to details and scope in any technical way) and Some Problems Might Occur (again un-specified) and to contact Customer Support for help. From every indication I got from their Ninja, this is not the way a DynDNS Ninja thinks! (And the guy told me they hadn’t changed anything that should matter — but w/ no details how can I tell?)

    Apparently I am supposed to read minds, or perhaps the internal operations of DynDNS are some Universal Law of Nature everyone is supposed to know. I must have missed that lesson somewhere.

    But don’t try to point out to a Ninja that his “answer” to your problem is just plain stupid. They’ve got very closed ranks, against their customers over there, if my experience is any thing to judge by.

    No logs. No detailed information. No indication of trouble-shooting thought processes (which made me think perhaps no-one was working the problem) . No suggestions based on the facts — other than the simple auth failure. MUST be my problem with a password. Just a parroting of “It’s your problem”.

    Why not _show_ me, not just tell me, your justification for this claim, which happens to not make sense given only ONE domain seems to be failing.

    They may be bright guys over there… but I think their Customer Support skills lack a good bit of polish.

    I don’t know what the problem was — It went away just about as mysteriously as it came. One of those (finally) Came Clear Under Test situations. (I did install a new ddclient — but there’s no reason the old one should have suddenly begun having problems — and all the login and password information for the new .conf file were _directly CUT and PASTED_ from the old (“broken”) one.

    They were happy to keep bringing up _my_ “attitude”… but could not even begin to realise I had a _reason_ for it. And speaking of “attitude” — they’ve got plenty to give to their customers, themselves. Do such seems to take precedence over actually providing useful information to their Customer.

    (I finally got some useful information: But only in the form of post-rationalising, condescending “answers” once _I_ started proposing questions as to possible problems; that being the best I could do (guessing) for lack of concrete information from any Ninja!)

    Thus they escalated bad attitudes on both sides by failing in helpful communications.

    And then they threatened to close down my DynDNS Account because they are not happy with me pointing out the illogic of their “trouble-shooting” — they call that “insulting” — but get to throw their own insults freely at their Customers. And their Customer Support Manager backed the Ninja up on this! Great Customer Relations there, Chris!

    Interesting experience. And I liked (still do) DynDNS. They just need to re-examine their Customer Support Ninjas’ (and the Sensei’s) actions and attitudes, and emphasise providing helpful information and _solutions that fit the symptoms_ of Customer’s problems over circling the wagons.

    • http://dyn.com/ Jeremy Hitchcock

      Thanks for the feedback. We look at how we interface with all of our users and how to do better. I am sure that we’ll be reaching out this week to try and help you resolve your problem.

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