Companies focused on growing their online market share are increasingly looking to China and the unprecedented growth potential that this market holds. Considering 1 out of every 5 of the world’s online users resides in China (618 million users as of 2013), yet 55% of the total Chinese population is still offline, it’s clear why this market is so attractive to multinational companies.
Adding to the allure, the average Chinese consumer shops online 60% more frequently than the typical American shopper each month. Unfortunately, for most of the world’s top companies, breaking into this market has proven to be a challenge.
Conducting business online in China introduces both technical as well as political challenges. The biggest deterrent to providing positive online experiences in China is the presence of the “Great Firewall of China” – a censorship and surveillance project operated by the Chinese government’s Ministry of Public Security, which inspects all requests sent to most websites. This inspection causes huge increases in latency as well as frequent packet loss, leading to significant performance and reliability issues.
Despite these challenges, a 2013 survey conducted by the China Internet Network Information Center cited rising labor costs as the biggest challenge in regards to doing business within China.
Fortunately, Dyn’s China Network removes many of the complexities for companies expanding into this market. This cloud-based platform, with POPs in Shanghai and Beijing, connects Chinese visitors to companies’ China-specific websites with the speed and reliability previously only found in other parts of the world, without the costs and stress of building and managing a separate Chinese team. By keeping traffic within China, requests avoid the need to pass through the Great Firewall, reducing the threat of delays and packet loss as well as the likelihood that these websites would be blocked due to content that the government deems inappropriate.