12.29.2011 By Mike Veilleux
Email Delivery: Getting The Most Out Of Metrics
Engagement and delivery metrics are the foundation of most business decisions for any email sender, so organizing your DynECT Email Delivery account in a method so you’ll be able to get the most out of these metrics is important.
This post will explain the various ways to segregate and group data to make sure it is easy to utilize when maintaining your business strategy, email lists, campaigns or any other actions.
Read More12.21.2011 By Kevin Gray
How To Capture Bounces In Salesforce Using DynECT Email Delivery
Here is a real world scenario that you may have encountered: you use Salesforce to store your leads and contacts, but in order to get the highest deliverability possible for messages to those people, you don’t actually send the messages through Salesforce.
Unfortunately, this doesn’t work great with tracking bounces and having a fully accurate database, contributing to a wasteful cycle when you do try to email someone through the popular CRM tool, something that drives our Biz Dev lead Ryan O’Hara nuts.
But if you’re one of the many that use DynECT Email Delivery to achieve staggering deliverability heights and Salesforce as your primary CRM, we have the integration script for you to solve this conundrum and make your data more accurate.
Read More12.19.2011 By Mike Veilleux
Email Delivery Tips: Olympic-Style List Segmentation, Preference Centers
Email marketing is a big business that generates large revenues and a significant amount of questions on how to improve deliverability. With ISPs receiving billions of messages a day with a significantly high amount of spam, they’re stuck with a never ending battle to decipher what should head to a users inbox versus spam folder.
Email marketers are left in the dust trying to stand out from this spam and get their message to their next customer. This post will explain some email techniques that we’ve found to help email marketers improve their deliverability and increase their revenue.
Read More12.13.2011 By Josh Delisle
Email Deliverability Use Cases: How We Helped
Over the past few months, our sales team has morphed from DNS specialists into IaaS experts. While many of our DNS competitors are still scratching their heads wondering what it is we’re doing with email, our sales team has spent the time creating rock-solid relationships by helping out loads of new clients that want to improve deliverability.
If you’re still stumped on why email is important to Dyn, the answer is simple: we assist in the process of bulk and transactional emails getting to their intended inboxes. We do this better than your current setup, regardless of whether you’re with an email marketing provider or still attempting to manage deliverability in-house.
Here are a few use cases that we’ve come across in recent months. See if your brand falls into any of these buckets.
Read More12.09.2011 By Mike Veilleux
Deliverability Summit 2011 Wrap: ISPs, Compliance, Education
Last week, a group of leaders in the Email Service Provider/Email Services space met to discuss email deliverability. With our intents unified on making our products and services more robust, customers happier and everyone’s lives a little easier, we ventured through discussions about trends we’re seeing with high volume sending, problematic areas and how to better manage growing customer bases with unique needs.
Here’s an overview of a couple of the subjects that seemed to be at the forefront of conversations during the first Deliverability Summit we hosted here at our main Manchester office.
Read More12.05.2011 By Stephen Wheeler
Sending Email Through Shared IPs vs. Private IP: Positives & Negatives
A frequent question we get is what the benefits are to sending email through a shared IP range vs. a private IP. Depending on the company and the situation, there can be positives and negatives, benefits and serious drawbacks if done incorrectly.
This post will aim to explain this subject and provide some much-needed knowledge when you’re talking to your email services provider of choice — regardless of whether it’s Dyn or not.
Read More11.21.2011 By Lynda Elliott
Email Marketing Development: A New Way To Create Gradients
Email design and coding requires an awareness of email client limitations rather than web browser standards, so when I was assigned the task of creating a new email newsletter template, I thought it was a good idea to start with a review of email CSS support.
Since emails are coded using tables, it helped to sketch a table-based layout design before creating the mockup in Photoshop. With a background in web design, I can get quite opinionated about aesthetics even when I know the extra visual details may make cross-browser compatibility more challenging and time consuming. My email template design contained subtle gradients that would make cross email client compatibility even more difficult.
Once the design mockup was approved, it took some trial and error experiments in a code editor to figure out the right solution for the gradients and then some painstaking planning before the real coding began.
What I came up with was a new way to create email gradients.
Read More11.04.2011 By Kyle York
The Two Types of DynECT Email Delivery Clients
We’ve been asked by many current DynECT Managed DNS clients and partners to define the ideal customer for our booming new service known as DynECT Email Delivery. We support both transactional (automated application triggered) and bulk senders (we power ESPs, large marketing senders) of all sizes and budgets. Not unlike DNS, we charge based on volumes and have premium, affordable and scalable options for every type of sender.
Before I dive in and fully define these customer types, let me expound on our strategy behind moving into this new and exciting space.
One question that is extremely important for a business offering a new service to their enterprise client base to answer: “Is it the same buyer?” When we decided to bring our Standard SMTP service (basic, self sign-up, low volume senders) up market to the enterprise (premium reporting and monitoring features, full API, throttling, ISP relations, high volume senders), we asked and answered that important question to ensure we were putting a complimentary product in front of our treasured core DNS clients.
Before we made this deliberate move, we asked our most loyal and trusted clients what they thought…and they loved the idea. Some contemporaries have bet on DDoS, some on CDN, a few on IPAM and others on web application monitoring. We’re betting hard on email delivery and inbox monitoring.
Read More10.27.2011 By David Lemaire
Email Technology Is The Easy Part, It’s The People And Process That Are Hard
Over the past month, it’s become clear to me that technology is the easy part of what we do here. After learning about the DynECT Email Delivery platform and its heritage, growth and change, it really drove the point home.
We focus on scalability and uptime at Dyn and any issues that arise are solved by technology. Adding servers and data centers, redesigning architecture and rewriting code all enable our scalability and uptime. Over the last decade, we’ve got really, really good at it.
Email deliverability extends beyond technology. We can build all the servers we want and write the best performing code around, but that won’t guarantee your messages are delivered to thousands or millions of inboxes. So if technology is the easy part, what is the hard part?
People and process.
Read More10.18.2011 By Josh Nason
Holiday Email Marketing: When Deliverability Matters Most
You’ve constructed the perfect holiday email campaign. Your team has worked all summer on strategy, copy reviews, creative, list segmentation and more. Email is a major driver of business for your company and this is promising to be your biggest holiday season ever.
The big day for your first email has arrived and it all comes down to hitting ‘Send’. You click that magical button and sit back, looking forward to a great day of ecommerce sales and cha-ching all day long. But after an hour, your open rates are dreadfully low. No one is clicking through. You give it a few hours. Still extremely low. What is going on? You sweat, you panic and then, you come to that realization that marketers dread….
…you picked the wrong email delivery company and now your revenue is paying the price at the worst possible time.
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