02.20.2012 By David DePiano
Using DynECT Email To Improve Collections, Invoicing Process
“Did you get my email?”
Such a simple sentence, yet the meaning or reason why someone didn’t get it can vary wildly. We use email today for everything from delivering invoices, confirmation of online account creation, medical prescriptions that are ready to pick up at the pharmacy, alternatives to traditional mail and even connections to people in your social media network.
So let’s look into what the reasons might be, how we improved our internal processes with our invoicing practices and how we ate our own cooking in using DynECT Email Delivery in improving all of it.
Read More02.16.2012 By Phil Akilade
Why Is Your Email Delivery Performance So Bad?
During these difficult economic times, every penny counts and with email marketing considered to be one of most profitable marketing activities of all, it makes sense to squeeze out every drop from your email infrastructure investment.
One of the areas receiving more focus in the world of email these days is email delivery rates and deliverability as a whole. But in spite of supposed positive claims from Email Service Providers (ESPs), email delivery rates are actually on the decline.
Here’s some facts, insight and more into email delivery and what you should be asking of your ESP.
Read More02.09.2012 By Andrew Sullivan
DMARCating Good Email Delivery Behavior
Recently, there was an announcement made regarding a new proposal for Domain-based Message Authentication, Reporting & Conformance: DMARC. It represents another step forward in the effort to reclaim Internet messaging from abusers. Some people find it mystifying why we can’t just solve “the spam problem”. We know who’s sending the mail, right? Just block the bad guys! But it turns out, alas, we don’t know who’s sending the mail.
That’s actually what the problem is.
Read More02.07.2012 By Gaf Fitch
Taking Aim With Email Delivery Braveheart-Style
In the movie Braveheart, there is a memorable scene involving arrows where archers line up by the score and fire in unison. The camera then beautifully follows the deluge that fills the sky in an unified arc, eventually raining down on our scrappy heroes with a few arrows painfully finding targets of chests, shoulders, and calves of those in their path (cringe).
I remember being in the theater watching this and seeing people in genuine awe of that power in numbers. I thought differently, however. As I watched most of the arrows hit the ground, I could only think in classic Yankee fashion: “Man, they’re wasting a ton of frickin’ arrows”.
Unfortunately, that waste is also far too common with email today.
Read More01.25.2012 By David Lemaire
Improving Sender Reputation With The Joan Jett Law Of Email Delivery
It’s hard for me to think about sender reputation without having Joan Jett’s “Bad Reputation” getting stuck in my head. When it comes to being a sender of email (unlike Joan’s recommendation), you really should give a damn about your reputation!
Sender reputation is a combination of many elements. That reputation is critical to getting your messages into the inbox. So how do I get a bad or good reputation? Here’s a slew of suggestions on email content, volume, bounces, complaints and more that will give you some insight in improving your reputation or keeping it strong.
We’ll call it “The Joan Jett Law Of Email Delivery”.
Read More01.23.2012 By Mike Veilleux
Five Common Questions About Moving Email Delivery Services
Change can be scary, especially when it comes to Internet Infrastructure. Even when switching would be a better solution in every possible aspect, being comfortable and taking the path of less resistance is an easy way out. We’ve all done this, both at work and in our personal lives. How many times have you thought about trying a different service but stopped because of the path to get to your final destination?
We get it and when it comes to DNS & Email Delivery, we often hear the question, “How easy is it to move to Dyn?” That’s why Chris Gonyea and I are going to bring you separate posts on how it’s easy as Boston Cream Pie to move to DynECT Managed DNS and Email Delivery services.
We begin with DynECT Email Delivery and with these five steps, you’ll be sending and experiencing improved deliverability before you know it.
Read More01.09.2012 By John Norton
Communicate With DynECT Email Delivery API Using Nodejs
As some of you may know, Dyn started Unroadmap Days in early 2011, setting aside the first Thursday and Friday of every month for developers to get to work on something new and different. It’s a great diversion from our normal projects and allows us to dive into the unknown. Sometimes, the work turns into useful projects and other times, they are simply projects that serve to inspire for the next round. Regardless, they’re awesome!
In January, I decided to play around and see if I could make it a bit easier to communicate with our DynECT Email Delivery REST API using Nodejs. Think of this as a plug-in of sorts that those users can download and add to their application to easily interface with our API.
After a few hours of work and some testing, I’m happy to present dynectemail-node, a simple little wrapper for the API. Clone/fork it on our github page or import it with npm (“npm install dynectemail”). We also have a PHP and C#.net example on our help page, available post login.
Let us know what you think. You never know what will happen next with our Unroadmap Days!
Read More12.29.2011 By Mike Veilleux
Email Delivery: Getting The Most Out Of Metrics
Engagement and delivery metrics are the foundation of most business decisions for any email sender, so organizing your DynECT Email Delivery account in a method so you’ll be able to get the most out of these metrics is important.
This post will explain the various ways to segregate and group data to make sure it is easy to utilize when maintaining your business strategy, email lists, campaigns or any other actions.
Read More12.21.2011 By Kevin Gray
How To Capture Bounces In Salesforce Using DynECT Email Delivery
Here is a real world scenario that you may have encountered: you use Salesforce to store your leads and contacts, but in order to get the highest deliverability possible for messages to those people, you don’t actually send the messages through Salesforce. Unfortunately, this doesn’t work great with tracking bounces and having a fully accurate database, contributing to a wasteful cycle when you do try to email someone through the popular CRM tool, something that drives our Biz Dev lead Ryan O’Hara nuts.
But if you’re one of the many that use both DynECT Email Delivery to achieve staggering deliverability heights and Salesforce as your primary database, we have the integration script for you to solve this conundrum and make your data more accurate.
Read More12.19.2011 By Mike Veilleux
Email Delivery Tips: Olympic-Style List Segmentation, Preference Centers
Email marketing is a big business that generates large revenues and a significant amount of questions on how to improve deliverability. With ISPs receiving billions of messages a day with a significantly high amount of spam, they’re stuck with a never ending battle to decipher what should head to a users inbox versus spam folder.
Email marketers are left in the dust trying to stand out from this spam and get their message to their next customer. This post will explain some email techniques that we’ve found to help email marketers improve their deliverability and increase their revenue.
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