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Why DNS & Email Are Important For Any New Business

Any owner of a startup knows that launching a new business is no simple task. Going from great idea to full-fledged operation requires capital, a dedicated workforce (however big or small), and a handful of services to get you going and keep you up and running, all while providing a better user experience to keep your customers coming back for more.

If you choose to have an online presence, many, if not most, of the services that you will need are available on the cloud. CIO.com recently posted an article about what cloud services to use when starting a new business. While we agree with their top recommendations, like buying a domain and setting up a website, services like DNS and email delivery should be a bit closer to the top of list of to-dos.

How DNS Can Move Your Business Forward

DNS is the unsung hero of speedy response times and better website performance. You can’t have an online presence without DNS and depending on what you choose to do with your DNS (like setting it and forgetting it or using advanced features), it has the potential of helping you improve the overall experience that your visitors get when visiting your website.

Purchasing a Managed DNS service doesn’t have to be a giant commitment. There are many options and providers, but if you are just starting out, a Managed DNS service, like Dyn’s Managed DNS Express, can give you basic features and is relatively inexpensive. When starting a business, even just having a small amount of control over your website’s DNS can help boost your web performance and ultimately, boost bottom line – no need to worry about your sales dropping if your website goes down.

As your business grows, the size of your DNS service can scale with you. Working with a Managed DNS company allows you to start out small and add on services and features as you need them. Instead of waiting until your DNS poses a problem to your business, start with a DNS service from the beginning.

Why Email Delivery Can Help Or Hurt Your Business

Email delivery programs are great ways to connect with your customers. Sending both marketing and transactional emails keep your customers in the loop about their purchases and keeps them up to date on new products or services.

While email marketing can help engage your customers, most new businesses will be able to wait a bit before setting up a delivery program. However, if you are selling products or services online, being able to communicate with a customer after a purchase can be critical to customer satisfaction.

One important aspect of any email delivery program is transactional email. Transactional emails happen after a customer takes an action on a website, like booking a flight or purchasing an item. Without transactional messaging, customers may become confused as to whether or not their purchase went through or when they can expect shipment. This can lead to unhappy customers as well as an increase in support calls or emails, ultimately costing you in manpower or lost customers.

If you already have transactional messaging in place, it is important to also monitor the deliverability of your messages over time to ensure that they’re reaching the inbox. Sending your transactional emails through an email service provider can help increase your deliverability by helping with any issues you may come across and answering any questions you have if you’re still learning.

Deliverability is both an art and a science that requires constant tweaking and insight into industry trends. Just setting it and forgetting your email sends isn’t really an option if you want good deliverability – even if it is just for transactional emails.

The Moral Of The Story

Don’t put off purchasing a service that can greatly impact your business and your revenue. Maybe it seems too technical or too involved now, but hey, so is starting a business. Just small actions like setting up DNS zones or sending out confirmation emails can help set the groundwork for a healthy business.

“Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset.” —Sara Blakely, SPANX


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Whois: Kelly O'Hara

Kelly O'Hara is Dyn's Content Marketing Specialist, powering some great Message Delivery & Traffic Management content. Follow her on Twitter (@KellOHara) & Dyn (@Dyn).