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The Real Challenge Facing TLDs


Partner Rep, EMEA


Buenos Aires here I come.


The 53rd Public Meeting of ICANN takes place between the 21st and the 25th June in the second largest city of South America, Buenos Aires.

As with previous ICANN meetings, Dyn will be there, and this time so will I!

Dyn has been actively involved in this critical space for many years.

Why ICANN Matters

When I joined Dyn my focus was on the Internet Performance products we have been long associated with. More recently my focus has been on the TLD space and ICANN seemed, at first, to be a mysterious body “in charge” of all things Internet but who or even what, is ICANN? The best description comes directly from their own website. (

“To reach another person on the Internet you have to type an address into your computer – a name or a number. That address has to be unique so computers know where to find each other. ICANN coordinates these unique identifiers across the world. Without that coordination we wouldn’t have one global Internet.

ICANN was formed in 1998. It is a not-for-profit partnership of people from all over the world dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers.

ICANN doesn’t control content on the Internet. It cannot stop spam and it doesn’t deal with access to the Internet. But through its coordination role of the Internet’s naming system, it does have an important impact on the expansion and evolution of the Internet.”

There is a mythology that has built up around the seven secret keys and the Internet. The fourteen people who ‘control’ the Internet may suggest a cabal of chiefs fresh from a Dan Brown thriller, but the truth is actually much more interesting. Although organisations may appear to be in competition (especially those with commercial products and services to promote), ICANN events bring together a sometimes disparate group of people to engage in active debate, discussion and share ideas.

ICANN events invites conversation and participation from those who are acknowledged as experts in their field. Anyone with a real stake in the future of the Internet is encouraged to participate in these discussions and decisions.

Dyn’s Active Participation

Dyn is committed to providing more than just compelling Internet Performance solutions.

We don’t merely work in this space: we help to shape it. Our understanding, insight and data on the performance and responsiveness of the Internet helps businesses, organisations, and registries to achieve exceptional end user performance. Our technology and thought leadership influence the agendas that shape the future of the Internet.

The Real Challenge for TLDs

Performance, reputation, and speed are critical factors for any TLD in an increasingly competitive market place.

A few years back it was all about downtime. The real challenge facing TLDs today is responsiveness. With the downtime bogeyman effectively laid to rest, other problems (that were always there) begin to come much more clearly into focus.

TLDs must have the ability to push changes out to secondary providers quickly and accurately. In some cases there are millions of changes that require propagation to the edge: any delays in doing this create problems and insecurities. Yet existing solutions used by TLDs are quite often not delivering.

Dyn’s TLD solution can achieve edge propagation much faster thanks to its distributed architecture and local nodes and the performance is the best in class.

Critically though it’s not all about the tech. TLDs increasingly want more than a just vendor solution with an invoice each month. They want insight and understanding.

In the same way that Dyn’s thought leaders are actively involved with the bodies and boards who determine the shape of the Internet, Dyn’s people are central to the success of our TLD solution. It’s the human touch that sets us apart.

Dyn has never been one to sit on the side-lines. We are actively involved in the networks and discussions that are shaping and changing the landscape that we operate in.

I’m delighted to be alongside two of the leading Dyn experts at ICANN in Buenos Aires:

  • Joe Abley, Dyn Director of Architecture , is a key member of the ICANN design team tasked with providing expert steering for the proposed changes to the cryptographic keys used for DNSSEC in the DNS root zone.
  • Andrew Sullivan, Fellow at Dyn, was recently named Chair of the Internet Architecture Board (IAB) , and has begun his second two-year term on the committee.


Buenos Aires here I come. ICANN 53 promises insightful discussion, challenging debate, innovative ideas and a few beers along the way!

Tweet to meet me @MattShooman or email me to discuss Dyn’s TLD solution.

Joe Abley will be presenting at the Tech Day on Monday 22nd June.

Matt has been at Dyn since 2012 working in the Strategic Accounts team, managing Global partners across a number of disciplines, with a particular focus on the Registry and Registrar community. Follow on Twitter (@MattShooman and @Dyn).

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