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The Power of the Internet is Choice: Enabling the Hybrid Cloud


Senior Product Marketing Manager

When I talk with most enterprise customers who have Internet-facing data centers, they say: ‘I want to move my services or at least a part of my services to the cloud.’ And we all know why… Cloud deployments are cost efficient, allow for quick implementation, provide elastic scalability across resources, allow us to expand into new markets, and are built and managed by experts.

So why isn’t everyone moving to the cloud right now? Because, as with all complex decisions, there are downsides too. The Aberdeen group in 2015 did a survey of over 200 major enterprises, and responders said… they fear security issues, loss of control of their assets, lack of insight for problem identification and resolution, and potentially lower performance.

Some of these concerns are due to the simple fact that someone else is running a data center you are using. Your chosen cloud partner are the ones responsible for creating a secure, scalable environment that meets your needs. And all of this gets amplified in a hybrid-cloud architecture. Coordination and integration with your data centers opens you up to a further set of security and performance issues. Although not completely a thing of the past, many cloud companies have minimized these issues with comprehensive, easy-to-understand dashboards showing performance of the assets you are using and have created valuable managed service environments to simplify public and private cloud integration.

The lack of confidence most enterprises have in the Public Internet is because of the underlying fear of the loss of facilities command and control they have within it. When you use the cloud to host apps or accelerate content delivery, you are acknowledging that your success and failure will be based on a set of network dynamics you don’t own and can’t control.

The fact is that if you’re connecting to a source you don’t control – like customers behind an ISP – whether you are using data centers or public cloud – there is a portion of the path customers take to reach you that goes over the Public Internet.

You fear what you don’t know or can’t see…. that is natural. What you need to consider is how to demystify that linkage between your customers and your Internet asset and take control. Once you can visualize and analyze these paths end-to-end, many advantages become available.

  1. You can see when security events are happening between your customers and your business that could compromise your customer’s data and your business integrity.
  2. You can see performance issues that could be affecting your customers experience on your sites.
  3. You can see mitigations to Internet path problems and reroute traffic to different paths or different destinations.
  4. You can proactively choose paths based on locations, destinations, and services.

This is the power of choice that the Internet offers. There is almost always another path or another place you can send customers, employees, or partners to maximize performance and minimize risk and cost.

Dyn provides an Internet Performance Platform that provides clear insight into the security, reliability, and performance of the paths between your customers and your assets. Customers can be homed in any market anywhere in the world and your assets can be of any cloud type including Data Centers, Cloud Service Providers, CDNs, or Hosting Providers.

Now think about Hybrid-cloud architectures. Hybrid-cloud architectures can provide the advantages of lower costs, redundancy, resources for purpose… all good things. If you could get the advantages that Hybrid-cloud architectures bring and de-risk the Public Internet wouldn’t that drive you to want to accelerate your cloud adoption today?

Come visit and learn more about how Dyn can help you make the Internet your competitive advantage

Michael Kane is a Senior Product Marketing Manager at Dyn. Michael leads the product marketing team in educating the industry about Dyn's suite of Internet Performance products. You can connect with Michael on LinkedIn.