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Say Hello to Your Easiest Digital Transformation Enabler


Director of Sales and Solutions Engineering


For most companies, the internet sits as the interconnecting fabric between their users and their applications and company infrastructure — yet it remains a “black box” that offers little to no information or control. While more and more content, applications, and paths cover the public internet, the lack of visibility and control can lead to increased operational costs, heightened business risks, and lost revenue opportunities.

In the most recent CIO Agenda Report, Gartner reported that talent has now been recognized globally as the single biggest issue standing in the way of organizations achieving their bimodal and hybrid cloud objectives. It isn’t so much the lack of smart people as it is the gaps around information — big data, analytics, and information management.

Based on my experiences with people supporting all roles and functions of many different industries (ecom, finance, adtec, social, etc), I wholeheartedly agree with Gartner’s findings.

Boots on the Bimodal & Hybrid Cloud Battle Ground

My team of solutions engineers and architects are working with every industry around the world, helping them; plan, architect, and install hybrid environments supporting fault-tolerant workloads that make use of cloud computing. We’ve conducted thousands of discovery workshops with executives and their teams from a multitude of different industries. Though there doesn’t seem to be one playbook for delivering a hybrid cloud / bimodal environment, our engineers have successfully captured what seems to be a list of very persistent themes in the form of business and technological challenges.

Business Challenges

The following seven questions are the top-of-mind business challenges we are helping organizations overcome.

  1. I still need to support legacy mainframe systems, but also look forward. How can I create a resilient infrastructure that isn’t “all-in”?
  2. How do I smartly deploy fault tolerant workloads in closer proximity to my users without enduring high costs?
  3. How do I ensure service delivery when performing maintenance or during emergencies like; DDoS, routing leaks, and Internet outages?
  4. How can I smartly move away from MPLS private network to public cloud and still honor SLAs and remain secure?
  5. How do I best utilize my current cloud infrastructure?
  6. How can I plan and execute a better price v performance strategy across multiple CDN and cloud hosting providers?
  7. I have load balancers for my data. But how do I balance workload across my service providers with cost and fault-tolerance in mind?

Business Solutions

(SD DNS) Software Defined DNS for Internet Performance Management

A foundational component of the internet is still the DNS (Domain Name System). DNS needs to be a part of your digital transformation.Whether it’s architecting Primary, Slave, Dual Primary, Hidden Master, or IP load balancing in the cloud, orchestrating Software Defined DNS to support workloads that will (for the foreseeable future) remain in a Data Center can offer the option to support new generation applications in a public or private cloud instance.

Organizations we work with are better able to support their disparate deployments, typically Public/Private Cloud and Data Center environments because SD DNS offloads resolution, performance, and triage from your infrastructure to the cloud. Built on a global IP Anycast platform, our DNS for Internet Performance is architected for availability and performance and can maintain resolution even though the largest DDoS attacks. Deployed as a primary or secondary solution, DNS for Internet Performance is an easy enabler and on-road to your bimodal and hybrid cloud strategies.

These are exciting challenges with fascinating solutions. As you can tell, I love talking about this. If you or your team have any questions or just want to geek out, connect with me on Twitter: @mikelsteadman. I look forward to furthering this conversation.

Mikel Steadman is the Director of Sales and Solutions Engineering at Dyn, the world leader in Internet Performance Solutions that delivers traffic management, message management, and performance assurance. Follow on Twitter: @MikelSteadman & @Dyn.