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Santa’s Newest Elves Work In Ecommerce: Online Retailers Ramp Up For The Holidays

It’s a fantastic fantasy: a jolly man in a big red suit delivering toys to people all over the world in one night.

But in reality, the holiday season is a lot of work for those in global commerce. This truly is the “most wonderful time of the year” for retailers and they prepare for months to get everything ready. While images of elves plugging away in the North Pole Toy Shop makes it easier for people to relate to traditional store retailers, ecommerce retailers are working just as hard to be prepared for the mad rush of holiday shopping.

But unlike a store in your local mall, their audience is global and capable of seismic spikes in traffic that aren’t for the faint of heart.

As an example, think about the Olympics.

Santa ClausA country spends months, if not years, in advance planning and preparing buildings for the waves of expected people. But all of that planning is thrown out the window in seconds (and quite publicly) if there is too little capacity.

Welcome to the world of ecommerce retail.

Dyn helps direct those customers to their favorite sites faster, so they can buy a pair of shoes at Zappos or homemade goodies at Etsy.

Online retailers spend months doing merchandizing and picking out the right products and when people start clicking on their site, they need to be able to convert eyeballs into sales.

That is one of the reasons that DNS, which has the ability to disseminate that traffic equally and prevent a crash, is so important.

In addition, after all of those consumers make their purchases, they are going to want to receive an email confirmation. Having those confirmations end up in your spam folder could turn any Tiny Tim into a grinch.

So this holiday season, give yourself the gift that keeps on giving all year: great infrastructure services from your friendly IaaS leader, Dyn. We’ll make your holiday season a bit easier. You can always take your chance with Santa, which isn’t a bad bet.

But with technology changing so quickly, how soon will reindeer be outdated?


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Whois: Jeremy Hitchcock

Jeremy Hitchcock is Founder of Dyn, a cloud-based Internet Performance company that helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Follow him on Twitter: @jhitchco and @Dyn.