The maturity and stability of top-end cloud solutions, coupled with the ascension of the “Internet of Things” (IoT) marketplace, is driving an accelerating number of enterprises to acknowledge the value of cloud-based services. But an exodus to the cloud also comes with its own challenges. In a cloud-centric world, how can you effectively forecast, plan, implement, mitigate, and manage Internet Performance?
In a phrase, “Internet Performance” is a strategy to optimize your revenue and spend through cloud adoption for a competitive advantage, coupled with improving your overall online infrastructure capabilities.
An Internet Performance Strategy is very attainable. The paybacks through smart cloud adoption and spend on your online infrastructure can provide a sufficiently agile environment to help with problems you didn’t even anticipate.
Without an Internet Performance Strategy, Downtime Can Cause Significant Financial Harm
On average, enterprises estimate that unscheduled downtime to their web properties cost $34,000 per hour in terms of lost revenue and/or operational costs to fix problems.
57% of US enterprises said they experienced outages due to DNS-related problems over the past year. Among those who saw problems, 19% said these incidents were frequent.
Two-thirds of enterprises said that unscheduled downtime either hurts their company’s market reputation and credibility, or causes meaningful financial harm to their organization.
Unpacking the Payback of an Internet Performance Strategy
The question you must ask is; “Does the cost of not having a best-of-breed and regularly exercised cloud-based online infrastructure strategy justify the problematic cost-savings of doing nothing?”
The answer is a resounding “No!” Understanding your services availability, redundancy, and performance allows an organization to fine-tune a comprehensive and executable Internet Performance Strategy that will produce a multitude of technological benefits and business paybacks that far outreach the classic risk-based benefits used to justify expenditures.
The Big Idea – Cloud Adoption Coupled with an Internet Performance Strategy
Forward-looking business leaders have the opportunity to directly create real financial and technological impact, efficiency, and effectiveness by leveraging Internet Performance solutions and best-of-breed cloud-based companies.
Companies can excel by retaining expert-level techniques and technologies for more elegant and precise management of their Internet Performance — ensuring their online infrastructure is properly monitored, analyzed, exercised, under control, and fully optimized.
The result will be that everyone — customers, employees, and shareholders, who rely on this critical infrastructure, will receive world-class experiences.
Mikel Steadman is the Director of Sales and Solutions Engineering at Dyn, the world leader in Internet Performance Solutions that delivers traffic management, message management, and performance assurance. Follow on Twitter: @MikelSteadman & @Dyn.