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Pulling It Off: Executing Dyn’s Vision for Internet Performance


Chief Strategy Officer


Dyn’s vision is “to be the company connecting people, content, and commerce through a single global Internet”

“It’ll be great… if you can pull it off” is a response we’ve heard from customers, partners, competitors, analysts, investors, board members…you name it. This is not necessarily said in a negative sense, but as more of a cautionary warning that creating a vision and executing on it are two different things. “If you can pull it off” is a good challenge and attitude that is fueling everyone at Dyn.

To pull it off we need to continue to build on our Traffic Management and Managed DNS foundation. We need to ensure our product offering is the best and our go-to-market engine can reach all market segments—from startups to Fortune 500s. That means we need to continue to innovate, evolve, and expand our feature set.

To pull it off we must continue to build out our Internet Intelligence solutions. We must execute on the promise we made that the acquisition of Renesys in 2014 would provide data science, expanded commercial measurement, and an unrivaled global Internet competency. That all takes Dyn from a niche product company to a game-changing Internet Performance company.

To pull it off we must create an exceptional user experience for customers through a singular real-time, actionable Internet Performance platform. We must marry our Internet-scale data set with a traffic-routing rules engine to answer the “So what?” question so many technology companies face. We need to prove our core differentiator to be that we are the ‘Switzerland of the Internet’ and give our customers an independent, unbiased, neutral provider of traffic insights and action.

To pull it off we need to educate the market on the value proposition for Internet Performance around availability, security, and speed to help drive higher revenues and decrease operational costs. We’ve defined it as the ‘ROI of Internet Performance’. We need to reach the largest enterprises in the world across the financial, retail, travel, technology, and service provider verticals.

To pull it off we must continue to scale internationally to reach Europe, Middle East, and Africa (EMEA) and Asia Pacific (APAC) customers. The Internet is global, mobile, and volatile. Infrastructure deployment outside the west drives the need for our robust Internet Performance solutions. CIOs need Dyn.

Dyn has already defied the odds on what it takes for a SaaS business to scale. Wrong location. No experience. Esoteric technology. Commoditization. Undercapitalized. Niche products. Complex market. Indirect competitors. No magic quadrant. “If you can pull it off” is something we’ve heard since our CEO Jeremy Hitchcock and co-founders started Dyn in 2001 in a college dorm room.

Yet, we’ve built a successful company in the heart of Manchester, New Hampshire with offices in the UK, Australia, and Singapore, with hundreds of employees and thousands of loyal customers. The time is now to double down.

To pull it off we need to be “the company connecting people, content, and commerce through a single global Internet” and execute on our Internet Performance vision every second of every day. We look forward to pulling it off together.

Kyle York is Dyn’s Chief Strategy Officer and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his role as CSO, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups. Follow Kyle on Twitter: @kyork20 and @Dyn.

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