Senior Product Marketing Manager
Jul 13, 2016
In yet another study pointing to the upward arrow of growth in cloud spending, the latest forecast from IDC found that spending on public and private cloud infrastructure will increase to $37.1 billion; by 2020, spending on cloud services will balloon to be almost equal to companies’ traditional IT spend – a meteoric rise in a technology that’s only been a part of mainstream business operations for a few short years. An IDG survey from late 2015 found that Enterprises will spend an average of $2.87 million in 2016 on cloud assets, but for larger companies like GE, which is in the midst of a global migration, this cost could soar into the hundreds of millions.
But with all the spending on cloud – and the clear signal that this spending is only going to rapidly increase – how many companies are using Internet Performance Management (IPM) tools to gain visibility, control and improve the performance of their cloud assets – and perhaps most importantly, to protect their large migration and cloud-spend investment? And, what’s more, how are these companies determining how their internet performance was impacting this investment?
Set it, and forget it is not a strategy that should be used for cloud. A dynamic internet means that chosen paths between key markets and your new cloud assets might be great one day and negatively business affecting the next. A multi-million dollar hybrid cloud migration can be brought to its knees by poor internet performance making your investment look like money wasted. And the most expensive cloud provider is not necessarily the most consistent or best performing for your business use case.
Just like companies understood the need for Network Performance Monitoring and, later, Application Performance Management, many businesses are beginning to see the advantages of implementing IPM tools to reduce risk and improve the digital experiences for their users and partners.
IPM solutions – beginning at the DNS layer – can deliver a clear competitive advantage to businesses in the cloud. By constantly monitoring and adjusting their cloud configurations, businesses can deliver better digital experiences and win – and keep – more customers. For businesses that are moving assets to the cloud or using hybrid cloud configurations, IPM tools can make your investments work at optimal performance from initial launch through growth and inevitable changing conditions.
We will continue with this subject in future blogs showing use cases that help with further understanding of the impact of IPM on your cloud investments.
Michael Kane is a Senior Product Marketing Manager at Dyn. Michael leads the product marketing team in educating the industry about Dyn's suite of Internet Performance products. You can connect with Michael on LinkedIn.