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Moneyball: Changing The Game With DNS and Email


Chief Marketing Officer

The movie Moneyball came out this weekend after much buzz and anticipation with the real-life story of Billy Beane and baseball’s Oakland A’s of the early 2000s chronicled in the Brad Pitt flick.

Based on the best-selling book by Michael Lewis (Moneyball: The Art of Winning an Unfair Game), the key theme revolves around a team that succeeded despite a perceived lack of advantage towards its competition – especially financially. (Think bootstrappin’ it versus VC-backed!)

MoneyballIt highlights Beane’s unique and transformative approach to team building through very specific computer-driven baseball analytics never used in the game before. The system has expanded out and disciples of Beane’s philosophies are now strewn throughout Major League Baseball including our own Boston Red Sox.

After a recent in-depth conversation with our Director of Strategic Partners Brian Brady, we thought it would be worthwhile to ask you about how your business is making strides towards glory. Is it through deep analytics? Is it a defining brand or culture?

Many businesses decide to follow a roadmap previously created by others. Do these sound familiar to you? Hire the best and most expensive talent. Locate in obvious cities or venues. Use traditional avenues to promote your products. Copy your market leader’s strategy.

But like Beane, we’ve never wanted to be just like everyone else.

We’re truly blazing our own trail at Dyn and are proud of it. It’s a success and growth formula that we strongly believe in and will be sure to iterate for the rest of our careers, wherever we land.

So tell us: what are you doing at your company to change the game?

Kyle York is Dyn’s Chief Marketing Officer and has led the corporate growth, branding, communications, demand generation, positioning, business development and overall go-to-market strategy behind Dyn’s rapid and aggressive scaling since 2008. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups. Follow Kyle on Twitter: @kyork20 and @Dyn.