Sign In

Internet Performance Delivered right to your inbox

Meeting The Challenges Of Running The Internet Head-On

In my last speaking engagement of 2013, I was invited to talk to a group of 100 or so Colliers International employees on Thursday at their Boston retreat. Employees were in focus areas from brokerage to capital markets to sales; all production-oriented people focused on serving customers, innovating, and improving upon the customer experience.

One of the reasons I was asked to speak, to paraphrase President & Head of Brokerage Ronald Perry, was because of our client-focused approach which he thought would be a benefit to his production team. (Ronald even said I was dynamic and innovative, which made me blush.)

The global real estate juggernaut’s theme for the day was “Meeting the Challenge” — a great place for us to share our unique insights around exceeding the high demands of our customers, from prosumer to enterprise, across the globe. The attention to customer retention and cultivating the repeat buyer was a shared thesis.

I think back to how Dyn has met challenges and broke through them in recent years. They are not always

Kyle York Speech

Kyle from Thursday’s speech.

external, and sometimes the internal ones can be the most challenging. It may be a hire that doesn’t work out well, a client that decides to leave for a competitor, a deal that falls through at the last minute or even the struggle to balance family life with work life.

Every company and employee has challenges, and how they address them can define who and what they eventually become. Learning from mistakes, asking the advice of others, and acting on gut instincts are what I’ve used in the past.

Tweet me about what has helped you overcome your own challenges, personal or professional. Often, they are linked.

Back to the presentation, I ran through my origin story and that of Dyn, dove into our key differentiators, how we create value for customers, how we measure performance – technically and financially – and the reasons we share it with staff (insight, motivation, competition, and accountability).

I think our new brand positioning really encompasses how we approach building our business. It’s not about us; it’s about our customers and their customers.

Dyn solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Incorporated in 2001, Dyn’s global presence services more than four million enterprise, small business and personal customers.

Even though I said my speaking gigs were done for the year doesn’t mean that I’m done for the year. Let’s connect and talk more, shall we?


Share Now

Whois: Kyle York

Kyle York is Dyn’s Chief Strategy Officer and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his role as CSO, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups. Follow Kyle on Twitter: @kyork20 and @Dyn.