How does your business define “online security?” What does online security entail for you? And how do you implement a sound online security strategy?
Let’s start with two basics of online security: application security and network security. Application security encompasses such things as end-user experience monitoring, application topology discovery and visualization, IT operations analytics, and the ability to deep dive into each component of the application. Network security includes the capabilities to monitor, diagnose and generate alerts for network endpoints, components, and links. It also relates to network service delivery for end-user experience, business service delivery, and infrastructure component interaction.
Smart online businesses have an arsenal of application and network security tools in their utility belt. But what are they missing? After all, the lights are all green on your network and application monitoring systems. All is well.
How about what’s happening outside your firewall and on the global Internet? That place out in the aether where your users are, where your customers are, where your employees are, where your shareholders are. Where your online business is — or maybe isn’t, if something bad happens to take it down.
Despite having an array of NPM and APM tools at their disposal, organizations do not really have a complete, end-to-end view of how their customers reach their web sites and applications. While APM and NPM products are certainly must-haves for any online business, they specifically focus on performance management of your internal network and application stacks.
What they’re missing is visibility into actual Internet conditions themselves, something which provides insight across the entire breadth and depth of the global Internet ecosystem – data centers, content delivery networks, and cloud service providers.
Let’s call that “Internet Intelligence”
The Internet is a global marketplace. 80% of the top ten global Internet properties are still headquartered in the US, but 81% of their users are outside the US. Worldwide spending on cloud services and infrastructure will reach $100B in 2014.
Every day we see thousands of outages on the global Internet lasting anywhere from milliseconds to hours. The causes are capricious and variable. Perhaps traffic spikes to boxes at maximum capacity. Incorrect implementations of web properties. DDoS attacks. Man-in-the-Middle attacks. Endpoints ceasing to announce themselves. No failovers or load balancing.
Yikes, indeed. And yet, we don’t prioritize this challenge as we should because we never have had a real ability to measure it. Until now, with Internet Intelligence.
How can you ensure you have proper Internet Intelligence? Easy. You simply deploy and manage active monitoring of BGP around the earth. That’s what we’re doing at Dyn. We monitor the entire Internet and f its inter-relationships, analyzing billions of data points every day.
Through Internet Intelligence, Dyn can give you and your organization insight into the Internet ecosystem and how changes or issues with that ecosystem can impact your business and your customers’ perception of your business.
Insight is good, but the real power of Internet Intelligence is in giving you the ability to recognize, plan for, and mitigate the challenges that a constantly volatile Internet puts upon anyone conducting business online.
Not sure that you need Internet intelligence? Take a look at the five questions below and see how well your organization measures up. If your answers concern — or worse, the people who should be able to give you those answers can’t, maybe your next step should be a conversation with Dyn.
5 Critical Internet Intelligence Questions
- Where is my audience (geography & key ISPs)?
- How do ISPs bring my brand to market?
- How do we identify external attacks on our brand (domain)?
- How do we monitor and analyze the performance of the Internet?
- Who oversees our ability to watch, control, and optimize our traffic?