Vice President of Product Marketing and Management
Jul 27, 2016
We’ve been hearing a lot about internet monitoring lately. And no wonder, given the increasing scale, complexity and volatility of the internet driven by myriad cloud, digital transformation and IoT initiatives (in addition to organic growth of internet users/sites/media/commerce/etc.). As more workloads move to the cloud and more of our productivity and entertainment depends on always-on internet, the criticality of monitoring the internet as an extension of the enterprise network is paramount. But network operations professionals beware: while real-time internet outage detection is certainly a step in the right direction, monitoring without the ability to take action is likely to cause some serious stress. Unfortunately, that’s what many new offerings are making available.
Would you really want the guard’s job description to stop after “let people know that the bank is being robbed”?
Some of these tools remind me a bit of that great LifeLock commercial where the bank security “monitor” deadpans: “I only notify someone if there’s a robbery. There’s a robbery.” The commercial goes on to ask a very pertinent question: “Why monitor a problem if you don’t fix it?” That’s why the Dyn Internet Performance Management (IPM) approach brings monitoring, analytics and DNS-based control into a common platform.
Real-time internet issues require real-time action. DNS is at the core of IPM because it allows you to manage traffic to your internet services across multiple cloud and content delivery network (CDN) providers. It is great to know you’re having an outage. It is even better to detect it, re-route your traffic and avoid the outage so that your end-users are not impacted.
Another warning: many solutions focus almost entirely on internet “outages.” While incredibly damaging to your reputation, full-blown internet outages are actually relatively rare. There are issues that are happening much more frequently that can still have major impact on how end-users experience your brand. Performance degradations and latency issues are the new downtime. As a result, it is just as important for companies to be alerted when these issues are occurring and then — yup, you guessed it — have a way to take real-time action to mitigate the issue.
So the title of this blog may seem like common sense, but telling your boss you’ve identified a business—and likely revenue-disrupting—issue but don’t have a plan to fix it is probably the definition of a CLM (career limiting move). We invite you to evaluate a smarter approach to Internet Performance Management and more at Dyn.
Phil is VP of Product Marketing and Management at Dyn, a cloud-based Internet Performance company that helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Follow Dyn on Twitter: @Dyn.