Welcome to the Backbone of the Internet.
The Internet is:
- Billions of connected devices
- Millions of routers
- Countless layers of switching fabric —
Regardless of geography or device type, the backbone of the Internet is responsible for traversing your customers, employees, and API partners to your organization’s online properties.
As the Internet is a dynamic environment that your business depends upon, there are inherent risks many feel are out of their control. These risks have a profound impact on your reputation, and in some cases, on you directly. Dramatically increasing complexity makes it very daunting for triage teams to truly embrace and trust the Internet to deliver critical intelligence and controls to make mean-time-to-repair and root cause analysis, truly effective.
Outages and instabilities will occur. Especially at scale. It’s really bad for business when a site becomes unavailable, but it’s horrible when a regional provider goes down.
A regional outage can easily affect the bottom line of your business. When this happens, you must be able to react in a timely fashion with tools and procedures to mitigate the risk and restore presence. Every day, our real-time global mesh of sensors sees 3,000 outages, instabilities and anomalies. Though large continental outages are rare, regional micro-outages are a constant norm.
Your customers do not care whose fault it is.
As technical professionals, we spend the majority of our active careers trying to mitigate these kinds of risks and, for the most part, we are very effective in these efforts. But there is a component to the risk that you face today that’s not often planned for, nor is it monitored. That component is the part in the middle, the part of the Internet that drives all of our transit but is outside of our perceived control.
The last time someone in my family had an issue with their financial institution, family schedule, transportation, sports or social media applications, they didn’t blame Singtel, NTT, Starhub, Level 3, or the AAG. Rather, they cursed the local Internet service provider because their customer service sucks and then blamed the company they expected a rich quality of service delivery from.
Incorporating an Internet Performance Management (IPM) platform enables businesses to better plan, monitor, analyze, and control the relationships (transactions) happening around the Internet.
IPM forearms businesses with the perspectives and control needed to evaluate which systems are affected, and to drill into root cause, faster. Most importantly, with IPM, operators have triage tools to quickly route traffic around affected circuits with ADNS traffic steering.
No, you don’t have this already.
Let’s break this down — first by understanding and contrasting Internet Performance Management (IPM) with the more commonly understood Network and Application Performance solutions many of you already have invested in.
Network Performance Management (NPM) defines a category of solutions that typically operate by dropping a piece of hardware or software into a network in order to listen to the traffic at strategic points along the circuit. By using a Network tap, or span port data from a router, NPM tools have the capability of monitoring key parts of the network and application in flight. They do this by watching the packet or its payload between endpoints to provide critical wire-base performance metrics. NPM is concerned primarily with network Load, Throughput, and Response time between endpoints and is often referred to as agentless monitoring.
Application Performance Management (APM) is different than NPM as it typically uses an agent, or an interface, to access information or give control. APM systems typically operate using injection by way of an agent into a process, or by sampling a public interface, such as a system counter or API, or a stream. These solutions can also operate by absorbing messages on the bus. APM solutions tend to focus on Key Performance Indicators and transaction flows, aka business transactions.
Both APM and NPM solutions are great. They offer fantastic post-mortem analysis of how systems behave, but these solutions do not offer a real-time view of the global ecosystem at a glance. These solutions are focused on endpoint transactions and connections; they fall short in three key categories; monitoring the entire transit layer, reachability, and ADNS traffic steering.
IPM is your IT third eye; the view that completes an end-to-end operational performance picture. Data and analytics are important, I think we’ve shown that here, but that’s only the first 2 parts of conducting triage using Internet Performance Management.
DNS monitoring and traffic steering with failover completes the IPM platform picture. Combining intelligent data and analytics with Dyn traffic steering creates powerful, responsive, and fault tolerant Internet presence. Traffic can be steered based upon geography or demand.
Dyn Internet Performance Management is technology and platform agnostic. So, regardless of your current APM and NPM investments, Dyn is completing the operational picture by filling the monitoring and control gaps your APM and NPM solutions suffer from.
When fully implemented, an Internet Performance Management platform will offer you the clarity and control you require to harness the Internet and make it your competitive advantage.