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The Impact Of Technology On Businesses And Revenue

We live in a technology-centric world, yet the traditional IT department has not always been seen as the home of innovation within businesses. However, I for one have witnessed this view changing for those IT leaders who choose to drive their cause through the one voice which always shouts loudest: revenue.

Technology WorldWe are in the midst of an age where consumer technology is more interconnected to corporate IT than ever before. Some of the greatest gains in the innovative consumer market are now being driven into businesses. However, this has often led to confusion or even worse, distraction.

As much of the western world is starting to believe that we are on the verge of recovery from recession, many of these topics are starting to find their way off the proverbial back burner. Businesses that have survived and even thrived throughout the economic downturn are now planning on leaving the gates at a blistering pace. The consistent search for greater efficiencies driving revenue higher and operational cost lower is reshaping the way we as businesses interact with technology.

A top down adoption philosophy coupled with the violent pace of innovation within the consumer market has resulted in a requirement on IT professionals to negotiate and traverse the expanding gap between technological capability and ease of adoption within a traditionally structured business approach.

What does the technology allow your business to do? What is the impact?

These are the fundamental questions which organisations must ask themselves when evaluating any new technology deployment. Once these questions have been satisfied and quantified based on the ability to either generate new or protect existing revenue, the following question should become clear: How is it supported and what happens when things go wrong?

I am not simply talking about SLAs and Service Credits, nor am I simply talking about the provisions of the suppliers. I am talking about how you as an organisation will interact and integrate with your community of suppliers in order to guarantee the best possible service to your internal and external stakeholders.

Ask yourself simple questions, such as how you would deal with a service-affecting outage at 3am on a Sunday morning? Organisations should place less importance (I am not saying no importance!) on the underlying technology during the purchasing process and have a more internal view on business specific objectives.

So what has all of this got to do with a Traffic and Message Management company?

You may be asking yourself this question. Well, the one constant in this ever-changing landscape is a promise of ‘delivery’ and there we have it: the seamless link to Dyn’s strap line.

The Internet was started as ARPAnet in 1969 as a 4 node communications network between the military and some educational institutions capable of surviving a nuclear catastrophe. By 1984, there were 1,000 hosts running on ARPAnet and DNS was born as a means of automatically translating IP addresses to the more identifiable domain names we use today.

Keeping up with the ever-changing Internet, Dyn has some of the best technology in the world supported by the Internet’s leading technical luminaries like Matt Larson, Andrew Sullivan, and Cory von Wallenstein to name just a few. Having DNS at our core means that just like DNS, we have an innate understanding of how to translate the use and usability of technology in a more meaningful manner.

As a member of the growing as-a-service provider community, one of the key concerns we hear most often is “loss of control.” While it’s true that you likely can no longer put your hands on the physical machine, we would argue that the key focus should be in understanding what you gain both in the short and longer term.

Dyn has a responsibility to focus on delivering impactful solutions throughout the entire customer lifecycle. This in turn drives a feeling of accountability to the provision and support of these solutions impact within best practice frameworks, which will allow for continuous service improvement. Dyn clients should sleep sound at night knowing that their services are supported by a global support team, which they have access to by phone or email.

If your business is anything like ours, you will understand that people are a company’s greatest asset. Through the provision of reliable, scalable, and appropriate solutions, Dyn allows organisations to focus internal resources on business specific objectives allowing for the delivery of real business benefits.


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Whois: Paul Heywood

Paul Heywood is the EMEA Director of Revenue at Dyn, the world leader in Internet performance solutions. Follow at Twitter: @Paul_Heywood and @Dyn.