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HotelPlanner Implements Dyn and Instart Logic Solutions to Optimize Global Online Customer Experiences



Selects Dyn and Instart Logic for Scalable and Future-Proof Web Solutions

West Palm Beach, Florida (June 10, 2015)Dyn and Instart Logic today announced that HotelPlanner, a major provider of online services to the global group hotel sales market, has chosen the companies’ complementary solutions to improve’s overall web presence.  The online travel planner, specializing in group accommodations, is the latest performance-driven hospitality services provider to leverage Instart Logic and Dyn’s performance solutions to deliver fast and superior experiences to customers around the globe.

“HotelPlanner knows the importance of quality-of-experience optimization,” said the company’s co-founder, John Prince. “We pride ourselves on leading the market in technology, and believe in using best-of-breed vendors. Selecting two of the performance-leading solutions – Dyn for Managed DNS, and Instart Logic for optimized web application delivery– ensures that and our sister corporate site, will deliver an even higher-speed experience on devices of any size and geography.”

Internet Performance Begins with DNS

The domain name system (DNS) is the crucial connection between online customers and online businesses. Website outages or slow performance because of DNS issues happen every day, with a consequent impact to businesses on their revenue, reputation and customer retention. Even sluggish DNS performance translates directly to lost revenue for business. Global businesses such as HotelPlanner need to ensure that their web content is always available and delivered optimally no matter where their customers might be located.

Businesses such as HotelPlanner wanting the best Internet Performance from their Web assets need a dedicated DNS solution provider and its Managed DNS services for consistent availability and performance. Dyn’s Managed DNS service offers its customers an industry-leading level of service and reliability.

Faster Access to Site Resources

Dyn’s Managed DNS service works seamlessly with Instart Logic’s Software-Defined Application Delivery (SDAD) platform to provide radically faster web performance. Online travel and hospitality companies such as HotelPlanner rely on the company’s SDAD platform to drive audience engagement, improve conversions and increase revenues.

Instart Logic brings speed, security and scale to websites and applications most especially for mobile and solves today’s toughest application delivery challenges. Its SDAD platform ensures end-user experiences are not compromised by the rich content and design of modern websites and applications.

“Thanks to Dyn and Instart Logic, HotelPlanner is giving customers around the world faster access to our site resources and making booking travel easier,” said John Prince. “We’re making it rewarding for them to stay on our site longer, and ultimately converting more visitors into customers.”



Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.


Instart Logic accelerates cloud application delivery for the world’s most performance-obsessed organizations. Its unique software-defined application delivery technology solves performance challenges inherent in wireless connections and makes content delivery networks (CDNs) obsolete. Using Instart Logic, organizations can provide ultra-fast, visually immersive experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Four Rivers Group, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. Learn more at or follow us on Twitter at @InstartLogic.

ABOUT HOTELPLANNER provides online services to the global group hotel market and ensures the lowest rates by allowing customers to receive quotes online directly from hotel group sales managers. Customers can book hotels for business meetings, conferences, conventions, family reunions, weddings, extended stays, tours, military reunions, church events, and other forms of group travel. A mobile application for booking group hotel reservations is also available. The company owns and operates, a site that provides information and booking services for meetings and banquet venues around the world for corporate and association meeting planners. Founded in 2002, the company’s USA headquarters is based in West Palm Beach, Florida, with additional offices in Las Vegas, European headquarters in London, United Kingdom, and Asia headquarters in Hong Kong.

Media Contacts

Adam Coughlin,, 603.714.5798

Josh Heath, on behalf of Instart Logic,, 801-461-9794

Bruce Rosenberg, Chief Operating Officer,, (818) 661-0244

Dyn is a cloud-based Internet Performance Management (IPM) company that provides unrivaled visibility and control into cloud and public internet resources. Dyn’s platform monitors, controls and optimizes applications and infrastructure through Data, Analytics, and Traffic Steering, ensuring traffic gets delivered faster, safer, and more reliably than ever. Dyn is the leading IPM provider to the largest enterprises and most visited web properties in the world, including eight of the top 10 internet Services and Retail companies, and six of the top 10 Entertainment companies, in the Fortune 500. Dyn helps everyone from startups to companies like Pfizer, Netflix and Twitter solve the challenges associated with nternet scale, complexity and volatility. Dyn is Internet Performance. Delivered. Interact on Twitter and Facebook.

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