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59 Days Later: A SendLabs Retrospective

By

Chief Revenue Officer

When we decided to buy SendLabs and enter the email space in record time, we left ourselves with tons to figure out once the ink dried. I’ve personally known the SendLabs co-founders for the last five years and was a big advocate and broker of this deal. For me, I felt like I had a lot to prove right away and we needed to get right to work to start showing ROI.

As you may now know, decisions get made quickly at Dyn. There is no time for overanalyzing and definitely not time for second-guessing. That’s why when we closed the deal within three weeks, we needed to ensure our investment was a good one and that the crew from SendLabs was comfortable with their new home.

Here’s a look at what was a dizzying first two months.

SendLabs Success Timeline

December 31, 2010

Deal executed at Dyn HQ with lunch and a celebratory toast at nearby restaurant favorite, Cotton. We all break to celebrate New Year’s!

January 3, 2011

The SendLabs team wastes no time and moves into the new digs, packing in like sardines to our already bursting-at-the-seams office space. (In case you missed it, we’re upgrading our offices in May.) Customer outreach begins and is continuous to ensure SendLabs customers get their questions answered and are happy about their new partner, Dyn.

January 4, 2011

We get right to work on the new Dyn corporate brand & evolved positioning: Infrastructure as a Service (IaaS) with managed DNS & email delivery.

January 6, 2011

With no delay, we change the name our e-commerce Mailhop family of consumer & small business services sold on DynDNS.com to SendLabs Gateway, SendLabs Backup MX, SendLabs Forward and SendLabs SMTP. Our new email gurus even rename a few services so that they are clearer to our users, illustrating that the brand name and email expertise/talent were both key factors behind why we joined forces to begin with.

During this time, we discuss where the SendLabs enterprise service suite fit into the Dyn family. A strong focus gets put on the email delivery service, SendLabs SmartMTA, to be sold alongside our global anycast DNS solution, Dynect Platform. SendLabs EMS (email marketing solution) becomes a part of our partner/channel program and all direct sales deals will now be funneled to our excellent email marketing partners.

January 10, 2011

Sales and marketing teams integrate and get introduced to each other’s products.

January 15, 2011

Joint contracts with SLA, AUP and TOSA are drafted inclusive of Dynect and SendLabs products for enterprise customers. The first SendLabs SmartMTA deal under Dyn ownership is sold by Account Rep Bobby Condon.

January 31, 2011

Email infrastructure upgrades get planned and set in motion to move the SendLabs SmartMTA & EMS services into Dyn super sites. Hardware is ordered and shipped to two datacenters in North Bergen, NJ and Sunnyvale, CA.

February 7, 2011

Support, product, engineering and operations teams fully integrate.

Since Then…

We’ve been refining all of the above and planning ahead for a killer 2011 and beyond. If I was to sit here on December 31st and break down what has happened over the past 12 months, I am positive it would be a much, much longer blog!

Simply put, it’s been a great transition so far and for our customers and future customers, you ain’t seen nothin’ yet. Trust us on this. Want to know more? See us at our South By Southwest Interactive Party on Tuesday, March 15th!

Kyle York is the Chief Revenue Officer for Dyn, a cloud-based Internet Performance company that helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Follow Kyle on Twitter: @kyork20 and @Dyn.

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