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Every Second Counts: Assessing The Cost Of Website Latency

It’s pretty evident that downtime can be detrimental to online profits, especially for companies that rely solely on online sales. If your website goes down for a few minutes, hours, or days, that can mean thousands of lost sales. However, have you ever thought of how much slow load time could be costing you? Just a few seconds could cost you more than you think.

We decided to take a look at just how much latency costs companies with varying yearly revenue ranges and the results were pretty shocking. In fact, according to a study done by Amazon and Google, you suffer a 7% decrease in sales if your website doesn’t load in under 3 seconds. 

Take a look at where your business falls in terms of annual revenue and see how much you could be losing per second of website latency:

Want to get that lost revenue back in your pocket? Dyn’s Managed DNS services can help cut your website latency anywhere from 200ms to 2 seconds. How much would you gain if your website was 2 seconds faster?


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