It’s pretty evident that downtime can be detrimental to online profits, especially for companies that rely solely on online sales. If your website goes down for a few minutes, hours, or days, that can mean thousands of lost sales. However, have you ever thought of how much slow load time could be costing you? Just a few seconds could cost you more than you think.
We decided to take a look at just how much latency costs companies with varying yearly revenue ranges and the results were pretty shocking. In fact, according to a study done by Amazon and Google, you suffer a 7% decrease in sales if your website doesn’t load in under 3 seconds.
Take a look at where your business falls in terms of annual revenue and see how much you could be losing per second of website latency:
Want to get that lost revenue back in your pocket? Dyn’s Managed DNS services can help cut your website latency anywhere from 200ms to 2 seconds. How much would you gain if your website was 2 seconds faster?