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#DynEdu Video: Everything You Should Know About Transactional Email

Why is transactional email so important? Bulk email is the stuff that your customers see the most, right? Newsletters, promotions, and coupons may be interesting to some customers, but bulk email actually has a much lower open rate than transactional email.

In this video, we’ll take you through the basics of transactional email, why it’s important, and what you can do to get the most out of it. 

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Whois: Tyler Gutierrez

Tyler Gutierrez is Dyn's Social Media Specialist, the world leader in Internet Performance Solutions that delivers traffic management, and message management. Follow him on Twitter: @TylerGutierrez and @Dyn.