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Dyn Publishes Dummies Guide to Internet Performance



New eBook Outlines Steps to Optimize Internet Performance in the Cloud

Manchester, NH (September 1, 2015) — Dyn, the worldwide leader in Internet Performance, today published the Dummies Guide to Internet Performance, the definitive educational guide for businesses to optimize Internet speed, security, availability and reachability in the cloud and increase revenues and ROI.

The full eBook, which was authored by Lawrence Miller, MBA, CISSP, a business and IT leader with 25 years experience, can be downloaded for free here.

Internet Performance is an approach to improve the availability, security, speed, and cost-efficiencies of your Internet infrastructure to fuel revenue growth by providing insight into Internet conditions so you can respond effectively to changing Internet dynamics to meet customer expectations.

While most companies focus on how they connect to the Internet, they also need to look at how customers connect to them. Customers don’t view connection issues as an Internet issue, but as a company’s website’s issue. Internet outages, DNS issues, and connectivity issues affect uptime and speed. Cables, connections, peering relationships and protocols all make up the Internet, and all of these have multiple points of failure. With an Internet Performance approach, you can constantly monitor the Internet, looking for problems and opportunities that affect your business and adapt in real-time to make the Internet a competitive edge for your business.

“In today’s dynamic business environment, every business is truly a global business and the Internet can be among your company’s most competitive advantages if leveraged to full effect,” said Matt Toy, SVP, Customer Experience at Dyn. “We hope the Dummies Guide helps business executives to better understand how to fully utilize the Internet to optimize and expand their business and unleash the power of Internet Performance.”

Dyn’s Internet Performance solutions help companies monitor, control and optimize their online infrastructure for an exceptional end-user experience. Dyn continuously monitors Internet Performance using a global sensor network of real-time probes so businesses have real-time visibility and insights into their Internet infrastructure.

“Internet Performance should be a key consideration for any company invested in doing business online,” Miller wrote. “Having insights into your cloud infrastructure, measuring performance and mitigating risks help companies increase sales, build and protect brand loyalty and reputation and generate greater ROI.”

To download the free eBook, please click here. To learn more about Dyn’s Internet Performance offerings visit

About Dyn

Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.

Dyn is the leading Internet Performance provider to the most visited web properties in the world, as measured by the Alexa 500. Dyn delivers more brand loyalty, customer satisfaction, and increased sales from startups to Global 2000 companies and businesses in between. Dyn is Internet Performance. Delivered. Visit for more info on how Dyn delivers.

Dyn Media Contact
Brendan Mangus | | 603-296-1529

Dyn is a cloud-based Internet Performance Management (IPM) company that provides unrivaled visibility and control into cloud and public internet resources. Dyn’s platform monitors, controls and optimizes applications and infrastructure through Data, Analytics, and Traffic Steering, ensuring traffic gets delivered faster, safer, and more reliably than ever. Dyn is the leading IPM provider to the largest enterprises and most visited web properties in the world, including eight of the top 10 internet Services and Retail companies, and six of the top 10 Entertainment companies, in the Fortune 500. Dyn helps everyone from startups to companies like Pfizer, Netflix and Twitter solve the challenges associated with nternet scale, complexity and volatility. Dyn is Internet Performance. Delivered. Interact on Twitter and Facebook.

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