Sign In

Don’t Call It A Comeback: Why DNS Is At The Core of Internet Performance Management


Chief Strategy Officer


The age of Internet Performance Management (IPM) has arrived. As more users and more online services (sites, microservices, connected “things,” etc.) come online, the scale, complexity and volatility of that internet are also on the rise. Internet Performance Management (IPM) has emerged as a powerful vision for commercial internet infrastructure that puts control back in the hands of IT leaders.

But while IPM is the future, its core is actually a 30-year-old protocol. The Domain Name System (DNS) or DNS is a distributed internet database that maps human-readable names to IP addresses, allowing people to reach the correct online service (website, application, etc.) when entering a URL. For example, the domain name translates to the IP address of DNS is at the heart of any IPM strategy. And DNS is at the heart of what Dyn has always done.

For more than 15 years we’ve focused on providing top-of-the-line DNS speeds, having an industry-leading NOC to quickly and efficiently mitigate DDoS attacks, constantly evolving our geolocation accuracy, offering a world-class customer support team, and hiring some of the smartest minds on the internet.

You’ll notice a theme here: all of the above linked-to blogs range in date from 2012 to 2016. That was intentional. You see, while Dyn is embracing the importance of the Internet Performance Management, our core values and the importance of a rock-solid DNS backbone remain the same.

In fact, the strength of the connection between IPM and DNS is even reflected in the naming of our industry-leading, managed DNS service: DNS for Internet Performance Management.

As I mentioned above, Dyn employs some of the best DNS experts in the world. Dyn’s thought leaders are actively involved with internet governance and protocol. Their collective experience allows us build the next great platform to meet enterprise needs in a way that nobody else can. Currently, we’re bringing in 219 billion data points every day to help us see the internet better and continue evolving our offerings, like our new Dynamic Steering product. Below are just some of the blogs compiled over the years by these thought leaders around DNS and the core of our business.

The point is, any company can spin out a new message saying they’re dedicated to ensuring “this,” or they have a focus on providing “that.” In today’s world of buzzwords, tweets, and hashtags, it’s rare to find a company blog that has the same core message year after year. Whether uptime is your bottom line or you’re looking to control your internet performance, Dyn helps organizations, from established global brands to rapid-growth start-ups, manage the internet like they own it.

Kyle York is Dyn’s Chief Strategy Officer and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his role as CSO, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups. Follow Kyle on Twitter: @kyork20 and @Dyn.