Sign In

Internet Performance Delivered right to your inbox

DNS ROI: 5 Reasons Slow Website Speed Kills & Why Uptime Is A Necessity

DNS Uptime Dyn

This guy HATES slow web sites.

In sales, the term ‘ROI’ is as familiar as discussing commissions or picking up the check at a client dinner. When it comes down to it, ultimately what any executive wants, any homebuyer wants and any sports fan wants is a return on their investment, regardless of whether that investment is time, money or something else of value.

Luckily, the business that we’re in — powering Managed DNS & Email Delivery — has very distinct ways of reporting ROI. Last October, we took a look at how much of a financial impact that downtime had on the Internet Retailer 500 in 2010.

In case you didn’t check it out, I’ll summarize: over $329 million lost…and it all could have been prevented.

Having led the Dyn enterprise sales charge for years, I wanted to reach into my bag of tricks and give you five reasons why uptime is a necessity in today’s Internet marketplace (if that $329 million wasn’t enough of a reason for you, that is).

FACT: Most of the world’s top sites (Amazon, Google, etc) will show a TTFB (time to first byte) of less than 100m/s. DNS is a critical component of that process.

FACT: The impact of poor latency: lost conversion, decreased brand credibility, fewer page views and lowered customer satisfaction.

How Dyn Helps

We help our clients and partners decrease DNS resolution latency to sub 25ms worldwide, helping increase conversions & customer advocacy. We also help our clients ensure the reliability of their entire infrastructure and hosting environment through robust DNS, monitoring and traffic controls.

This is why we do what do: to help preserve and optimize what you do. DNS, web speed, web performance and uptime matters.


Share Now

Whois: Kyle York

Kyle York is Dyn’s Chief Strategy Officer and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his role as CSO, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.