Just a few years ago, Internet infrastructure was not interesting. It was about the semantic Web (and then social Web), Web APIs and data, RSS, AJAX, the Web OS and Internet TV.
Today, it’s all about plumbing and infrastructure. We’re excited because we geek out on DNS (a core Internet infrastructure technology) and think it’s pretty sexy.
What happened to capturing imagination? The infrastructure of the Internet has peaked the imagination because scaling it and keeping it fast is front in center.
Companies are popping up that are stretching their minds and the bounds of technology to create fascinating new things. Cloud-based platforms, NoSQL, recursive and parallel languages are in vogue as an alternative to the more traditional LAMP stack. There is also this push to get rid of everything except one or two things.
This means people are specializing in what they are best at. Within a few hours, a website operator can find all they need: CDN in different regions, high-scale video distribution, freelance writers and graphic artists, developers in any time zone, hosting resources and managed DNS.
When we dig deeper and actually see what clients are doing, we are continually blown away with the creativity. It has made us focus on our relationships with our users and clients because what they are doing is so captivating. Meanwhile, we’re synchronizing zone file data across the planet in seconds and constantly tuning our network in response to natural disasters, computer fatigue, and Internet events. I guess that’s pretty amazing in its own rite but it’s just a normal day at the office.
People who provide Internet plumbing will fool themselves thinking that what they are doing mundane because it just works. That’s the part that’s amazing.
While we’ve been doing this for a while, others are taking note and we’re proud to make it sexy. A normal day is making the Internet run better. Let us know if we can help you make things faster.
Jeremy Hitchcock is CEO of Dyn, the world leader in Internet Performance Solutions that delivers traffic management, message management, and performance assurance. Follow him on Twitter: @jhitchco and @Dyn.