Most companies focus on how they connect to the Internet, but they also need to look at how their customers connect to them.
Customers don’t view connection issues as an issue with the Internet as a whole, but rather as a problem with your company’s website. Internet outages and instabilities, many of which most businesses are blind to, happen every single day. Protocols, cables, connection points, millions of machines, and the general fabric of the Internet infrastructure itself all have multiple points of failure. And if an Internet failure occurs and affects your website’s performance, your business may feel the impact.
Over the course of this post, I am excited to introduce to you a type of intelligence that you may not know exists, but it can immediately impact your business’s Internet Performance lifecycle strategy.
Having an objective view of the Internet matters. It should matter to you (and me) because some of the most impactful events happen due to the performance of the Internet.
If you don’t know they can’t reach you, then you have a critical business issue.
Let me give you a recent example. In July of this year, Slack, Netflix, and Pinterest, all hosted on AWS services, went down. In Mashable’s coverage of the outage, Amazon initially reported that they were seeing no issues. Amazon later updated the note on their status dashboard, saying the issues lasted approximately 42 minutes, but that the company was “confirming that impact has been resolved for all affected networks.”
In this situation, think about all that is affected in an outage of this magnitude. Employee productivity is affected, orders can’t complete, production backs up, and customers end up going elsewhere! That’s a problem. In today’s online-centric marketplace, it is more important than ever to understand just how the Internet impacts your business performance, how your customers are connecting to you, and how a lack of visibility into either of these factors may be affecting you much more than you realize.
Implementing an End-to-End Internet Performance Process
In order to implement an end-to-end Internet Performance Process, organizations need to overcome both segregated internal business units and their propensity to rely solely on development and monitoring tools that just aren’t designed for the modern Internet and web.
End-to-end Internet Performance management means ensuring that all of the key stakeholders in a business can view and understand Internet Performance data in order to ensure that a company’s Internet presence is available, performing, and reachable, in order to meet customers’ online expectations.
In fact, monitoring will give you not only the best performing choices, but will also show you alternatives to use when needed.
Planning and implementing an Internet Performance Lifecycle approach ensures organizations have the ability to constantly monitor the Internet, detect the problems that affect their business, and provide controls and optimization tactics to adapt in real-time. This allows you to make the Internet a competitive opportunity and ultimately drive revenue.
Imagine this: You are preparing to deliver your 2016 strategy, which is now comprised of new capabilities for your organization to constantly monitor the entire Internet. Not only that, but by leveraging this newly-found capability, you are able to find problems, reduce your mean time-to-repair, and expand your ability to manage and control your online traffic. You have now made the Internet a competitive advantage for your business. 2016 is starting to look pretty promising.
Mikel Steadman will be speaking more on this topic at Cloud Expo Asia on October 28th. Learn more about the conference and his talk here.
Mikel Steadman is the Director of Sales and Solutions Engineering at Dyn, the world leader in Internet Performance Solutions that delivers traffic management, message management, and performance assurance. Follow on Twitter: @MikelSteadman & @Dyn.
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