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Avoid The Madness: Keep Your Website Running The Fast Break

Big events often equal big advertising which means big traffic to your website. Think Super Bowl, Oscars, the NCAA basketball tournament, our party at South By Southwest, etc.

But while so much of your attention is on the front end and whether your site looks great, what about the technical side of that coin? When you finally air your first big spot during this week’s March Madness that will get people talking and clicking, can your site withstand the traffic and if not, what do you do?

If you plan ahead, you have options via our Dynect platform — slam dunk options.

Load Balancing

There are a few cool things about how we handle Load Balancing that I really like. One is that with our Round Robin approach, traffic load is distributed equally among your various IP addresses for a more even and efficient approach. Why slam one when you can spread the wealth? With us, you also don’t have any limits in terms of IP addresses.

I also like that in the event of a server failure, we’ll remove that bad server from the available pool and keep evenly distributing traffic to the active ones. Again, it helps even things out and doesn’t continually try to force a player into the game that has a twisted ankle. (Basketball analogy…2 points!)

You also can make changes instantly on your end of things. What isn’t there to love about this? Prepare and enjoy the benefits of no downtime. By the way, you don’t have to buy any hardware. We got your back.

Active Failover

By now, you’ve seen our video starring some of the finest young actors available at the time in Manchester, NH. But let’s go a bit deeper into what our Active Failover service is and how it can help you avoid madness in March, July, October, anytime.

As everyone knows, sh*t happens. A power strip dies at a datacenter. There’s a mass power outage or something slightly catastrophic that causes your servers to be inaccessible. It’s an awful and helpless feeling to have, but you don’t have to have it.

Here’s what we do: we monitor your datacenter/primary servers on HTTP, HTTPS, SMTP or ICMP/Ping from multiple locations ’round the clock. (What can we say? We love coffee for a reason.) In the event something happens, we redistribute that traffic on the spot to an alternate location that you choose beforehand.

Again, you manage (via Dynect) where you want to handle this and again, you don’t have to buy any hardware. Sometimes, this type of failover setup will reside in the same datacenter where the issue is, which is kinda useless if you can’t access it. You don’t have to worry about that here, meaning you’re like that Sheen fella everyone’s talking about: winning.

Why Does This All Matter?

Honestly? Downtime sucks. In today’s internet-driven world, your site is your 24/7 storefront to the world. If someone from Calgary, Alberta, Canada drops by at 3 am and they get an error page instead of your boot-selling business, you lose. If you launch the best Super Bowl ad of all time and are doing a drive to web but your server crashes due to all of the traffic, you’ve wasted millions.

Your site needs to be up 24/7. Above are two ways that stuck out to me, but there are others. How can we help you avoid the madness of downtime?


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Whois: Josh Nason

Josh Nason is an Email Reputation Manager for Dyn, the world leader in Internet performance solutions. After nearly four years with the Marketing team, Josh moved to email full-time in order to help Dyn’s clients achieve better inbox success through their Email Reputation Management service. Follow Josh on Twitter.