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A Life Of Loyalty: A Message To Employees, Customers, Partners, Fans & Community

“All you need is confidence and ignorance and success is sure.” – Mark Twain

It’s a funny thing to “grow up.”

I turn 30 this month and have been on some long flights lately with some time to reflect. I am married with a three-month-old son. I have traveled the world. I have close friends and family nearby. I’ve worked my ass off to become an executive at Dyn and help build this company. I’ve become what I always dreamed I would: successful. There is no doubt that our entire organization feels this way.

I take immense pride not just in the success but also in the pathway to get here and in the resolve to not be satisfied and continue to raise the bar. There are now 180 families supported by Dyn with hundreds more to follow in the years to come. We sell trust to half a million paying customers, many of whom I’ve personally sold. I take that responsibility seriously.Graph showing trust leads to loyalty leads to growth

In the technology world, we mostly all followed a similar plan: get decent grades in high school, go to the college of our choice, get a job, build a career to justify that plan and support the current/future family or the lifestyle you’ve chosen to or want to lead.

Sure, some brilliant techies have mixed it up a bit, but the majority of us can tell a similar tale.

One driving force along the way for me has been competition. I come from a large family of five sons. Sports, notably American football, have been a massive part of defining the character of my siblings and I, especially in my years on the college gridiron.

My family’s mantra has always been work hard, make choices, never settle. Along the way, I’ve used every perceived slight to drive me. I’m a competitor.

My oldest brother recently spoke at TEDxAmoskeagMillyard in Manchester on the topic of ‘Collaboration vs. Competition’ . It’s a must watch as it shares a similar narrative: rising tides raise all boats, especially in a startup technology ecosystem.

Compete, but stay true to your principles.

Dylan YorkMy next oldest brother works at DynECT Managed DNS client DataXu. My younger brother works for startup 1band 1brand. Locking arms is in our DNA. The youngest York bro plays in his last high school football game this weekend (let’s bring home that New Hampshire state championship!).

To me, the closest professional thing to Friday Night Lights is a big sales pitch and I can’t wait until he hits the workforce.

In business, success, earnings, power, title, it’s all just a way to keep score. I’ve never questioned whether it was a game I would win or lose. I was once told that every six months you should update your resume. Instead, I update my ambition. The resume hasn’t been touched in four years. I encourage everyone I know to find their hooks in their work and get after it.

I was recently asked after we raised $38M dollars from North Bridge, what we as a company have left to prove. I was asked, how I keep my energy, hustle and swagger going each and every day as the guy charged with leading revenue and growth?

“What motivates you, York?”

I think back to a night in college with a group of friends when we had a discussion around what each person “brings to the table.” When it came time to discuss yours truly, one friend adamantly stated, “How about a little f*&@ing loyalty?”

I’ll never forget it: not just for what he said, but more for how he said it. It’s not something you think about or always realize people notice.

I’m committed to this company, our employees, our customers, our partners, our fans and the community we call home. The seeds of Dyn’s success will forever shape the lives and fortunes of future generations and I couldn’t be more thrilled to take that $38 million, double down and go big. How much impact can we make this? I know we have a loyal team ready to find out.

Let’s win the game.


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Whois: Kyle York

Kyle York is Dyn’s Chief Strategy Officer and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his role as CSO, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups. Follow Kyle on Twitter: @kyork20 and @Dyn.