#5 – 2014 Saw the Start of the Internet of Everything
Expect to beef up your network bandwidth and Internet performance for the coming wave of connected objects as everything from smoke detectors to watches started to get connected in 2014. The Internet of Everything means a massive rethinking of IT as every object gets an Internet address of its own, but in exchange you’ll gain insights never before possible.
Tablet sales have eclipsed desktop and notebook PCs, and more than 1.6 billion people are now smartphone users. In the past year alone, the percentage of website visits coming from mobile devices in North America grew from 11 to 19 percent.
Websites that run slowly, or don’t function at all, for mobile users will put businesses at a significant disadvantage in the battle for marketplace traction in 2015 and beyond.
# 3 – Your Internet Audience Became a Global Audience in 2014
In January, of the Top 10 Internet Properties in the world, the US held nine of the spots and China held one. By mid-year, China held four while the US dropped to six of the companies. In 2015, businesses that optimize their websites for a worldwide audience, such as providing international shipping options or expanding their data center locations, are optimized for their markets and will have a huge advantage.
The adoption of hybrid clouds (the combination of private and public clouds) gained significant momentum in 2014. Some analysts have suggested that 70% of organizations are either using or evaluating the use of hybrid clouds. With the growing competition among public cloud providers and the lower cost of bandwidth, hybrid cloud has become a cost effective platform for running enterprise workloads.
Multicloud strategies are becoming the norm worldwide. In a survey conducted by Dimensional Research, 77% of IT decision makers say they intend to implement multicloud (the concomitant use of two or more cloud services to minimize the risk of widespread data loss or downtime) architectures. Among some of the top applications enterprises plan to migrate to multiclouds are: storage/backup, disaster recovery, business intelligence, project management, and content management.
#1 – In 2014 and Beyond It’s All About Delivering a Great Customer Experience
“A great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age.” – (Forrester: Top Technology Trends for 2014 And Beyond)
There’s no question that a customer’s digital experience with your brand directly impacts your success. To an increasing extent, customers’ impressions of a business are established through the website, forcing businesses to recognize that the website is becoming the brand.
Something as basic as page load times and website performance can have a dramatic impact on a customer’s digital experience. As Dyn’s Chief Revenue Officer recently noted: nearly half of web visitors expect a site to load in two seconds or less, and they’ll abandon a site that isn’t loaded within three seconds. 79 percent of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44 percent would tell a friend if they had a poor experience shopping online.
If delivering a great digital experience became a top-of-mind business goal in 2014, expect a focus on delivering great Internet performance as one of the means to achieving that goal in 2015.