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4 Reasons Dynamic Steering is a Game Changer for CIOs


Product Marketing Manager


Automation and machine learning are two of the most impactful advancements of our time – especially when applied to already-advanced technologies like cloud computing, big data and AI. The ability of systems to make independent, real-time assessments and course-corrections will impact all walks of life, and it’s already impacting traffic steering and internet performance management.

Imagine your GPS being connected to your self-driving car and your driving route being tied to real-time conditions to save time and conserve fuel. While this development is still several years away at minimum for your car (provided you have a Tesla), the technology already exists for DNS.

Dynamic steering allows for DNS route changes to be made autonomous of operator control, responding to performance and other pre-planned and real-time traffic steering decisions, and it will be a game changers for CIOs who no longer have to track DNS paths, monitor for route performance and manually repath. Regardless of time of day, complexity of DNS configuration or volume of DNS repath requests, dynamic steering resolves any issues in or out of the network, mitigating the threat of outage and ensuring peak performance for users and partners around the globe.

Dynamic Steering to Increase Revenue
All cloud operators want better performance, and dynamic steering provides CIOs with a significant leg up on competition by delivering consistently better performance from public-facing infrastructure assets. Companies using dynamic steering can generate faster page load times and generate increased conversion rates on their websites.

At the core of dynamic steering lies the ability to measure round-trip performance from an end user’s location to each of its public-facing endpoints. These measurements account for both endpoint performance as well as the performance of the internet and deliver performance improvements that positively impact the bottom line. Congestion and localized outages are circumvented and the best possible performance is ensured.

Optimize Infrastructure Spend

Many companies use only one cloud provider or CDN. Their calculus keys in on keeping it simple and relying on partners whom they view as providing the best global reliability and performance. But these best-in-class options are also expensive, especially during peak traffic times where they pay a premium to ensure their performance thresholds. But with dynamic steering solutions, these same companies could use a network of cloud and CDN providers and develop autonomous routing that could significantly reduce overall spend, while maintaining – or even improving – overall performance.

Using other internet performance management tools could help further improve cost savings and performance, but just the use of dynamic steering will allow for big savings on infrastructure spend. Why pay peak rates when the use of more cost effective providers can deliver comparable performance?

Improve Resiliency

Dynamic steering ensures high resiliency of online services by measuring the availability of all endpoints from up to 100 locations worldwide and measures the round-trip performance from an end user’s recursive server to each available endpoint. Any endpoints that don’t fit into performance thresholds (defined by the customer) will be excluded from consideration. In the event a localized internet outage makes an endpoint unreachable for a given market, or degrades overall performance to the extent that it no longer meets the defined threshold, that endpoint will automatically be excluded from the steering decision. For mitigating internet-related risk and ensuring online resiliency, no tool matches the power of dynamic steering.

Increase Customer Satisfaction and Reduce Churn
Today’s generation of internet users don’t just want light-speed performance, they expect it as a baseline standard of any internet property, no matter the device or time of day. The most basic performance thresholds for the average user are the standard for your business. Less than stellar performance or an outright outage have serious implications for brand and customer loyalty. Internet congestion and localized outages can make your applications appear offline to affected end users, even when your services are up and running. By detecting and steering around these types of issues, your customers will be assured of the highest performance possible.

From a DNS standpoint, dynamic steering is the obvious choice to manage paths and ensure the highest level performance for your partners and customers. By proxy, the better the performance, the less churn on your backend.

The Bottom Line

Customers demand a flawless online experience and expect companies to have internal technical issues that could compromise this experience to be well cared for. Dynamic steering is one of the ways global businesses can differentiate themselves from the competition with higher performing websites, zero downtime and increased revenues. As the world moves to multi-cloud and CDN configurations and Enterprises move more and more to the hybrid cloud, Dynamic Steering will help ensure these companies optimize the usage of their myriad infrastructure options.

Visit our site to learn more about Dyn’s Dynamic Steering offerings.

Corey Hamilton is a Product Marketing Manager for Dyn, a cloud-based Internet Performance company that helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Follow Corey on Twitter: @CoreyHamilton11 and @Dyn.