Resources from the slides
- User Effect’s Split Test Calculator
- WhichMVT.com — read reviews of testing solutions
- A/B testing alternative: Multivariate Testing
- A/B testing alternative: Multi-armed bandit
- List of A/B testing solutions
Additional Info
WhichTestWon Case Studies
Note: you may need a Premium account to view the results online
- Westwood College — form privacy text
- Walden University — request information widget form vs. paragraph
- National University — cool vs warm colors, actionable vs. soothing
- Walden University — home page initial banner image
- Newschool of Architecture + Design — form length
- TutorVista.com — auto-play video vs. static photo
- S.A.F.E. Team — Facebook ad copy
- Redstone College — academic program segmentation